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PLEN
PLEN
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Services7 directions · 18 areas

Strategy. Brand. Image. Creative. Technology. Results. Concierge.

We create solutions tailored to your business, combining creativity, modern technology and effective communication.

Tell us about your projectSeven directions

Scope of services

Seven questions. Seven directions.

Explore the scope of our services and see how we can help you reach your goals.

Each direction answers one question a brand asks itself, and branches into specific areas of work. Expand an area to see what it covers.

01 / 072 areas

Strategy

Where are we heading?

Audits, action plans and advisory — the direction every later decision follows from.

  1. Marketing strategyBefore any campaign exists, we set a direction grounded in data.
    • Marketing audit
    • Marketing strategy development
    • Competitor analysis
    • Target audience research
    • Sales funnel building
    • Marketing consultations
  2. Advisory and trainingKnowledge and support for teams that run their marketing in-house.
    • Strategic advisory
    • Training
    • Workshops

02 / 072 areas

Brand

How do people recognise us?

Visual identity and materials that keep the brand consistent at every touchpoint.

  1. Branding and visual identityA coherent brand system — from the mark to a complete visual identity.
    • Logo design
    • Brand identity guidelines
    • Brand naming
    • Rebranding
    • Company stationery
    • Business cards
    • Catalogues
    • Flyers
  2. Graphic design and advertising materialsAdvertising materials consistent with the brand — in digital and in print.
    • Social media graphics
    • Banners
    • Presentations
    • Catalogues
    • Brochures
    • Print
    • Infographics

03 / 072 areas

Image

Who represents us?

Personal brands for founders and leaders, and the company's communication with the media.

  1. Personal brandingThe image of founders and experts, built as deliberately as the company brand.
    • Personal brand strategy
    • Expert social media profiles
    • Portrait sessions
    • Expert content
    • Public speaking preparation
  2. PR and communicationsA consistent brand message in the media and towards its wider audience.
    • Communication strategy
    • Media relations
    • Press releases and press materials
    • Corporate image communication

04 / 073 areas

Creative

What do we show?

Social media, content, photo and video made to a strategy, not by chance.

  1. Social mediaA presence on social channels run to a strategy.
    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • X
    • Publishing schedule
    • Graphics and reels
    • Copywriting
    • Moderation
    • Meta Ads
    • Performance reporting
  2. Content marketingContent that answers the real questions your audience asks.
    • Copywriting
    • Blog articles
    • Product descriptions
    • Newsletters
    • E-books
    • Guides
    • Video scripts
  3. Photo and video productionPhotography and video that show the product and the brand at their best.
    • Photo shoots
    • Product photography
    • Promotional films
    • Reels
    • Video editing
    • 2D animation

05 / 073 areas

Technology

What do we run on?

Websites, apps and automation — infrastructure that works for the brand every day.

  1. WebsitesWebsites and online stores designed around the user and the business's goals.
    • Website design
    • Online stores
    • Landing pages
    • UX/UI
    • Administration
    • Updates
    • Third-party system integrations
  2. AppsWeb and mobile apps — from prototype to development after launch.
    • Web apps
    • Mobile apps
    • Prototypes and MVPs
    • App development and maintenance
  3. Marketing automation and CRMSales and marketing joined into one measurable process.
    • Automation implementation
    • CRM integration
    • Automated sales sequences
    • Lead nurturing

06 / 074 areas

Results

How do we grow?

Campaigns, search visibility, email and analytics — work turned into measurable results.

  1. Online advertisingSpecialisationPaid campaigns across every channel that matters — from Google to social.
    • Google Ads
    • Performance Max
    • YouTube Ads
    • Meta Ads
    • LinkedIn Ads
    • TikTok Ads
    • Remarketing
  2. SEOSearch visibility — through technical work, content and the long term.
    • SEO audit
    • Technical optimisation
    • Content optimisation
    • Link building
    • Local SEO
    • Rank tracking
  3. Email marketingEmail campaigns and automations that keep the conversation with your audience going.
    • Email campaigns
    • Automations
    • Newsletters
    • Segmentation
    • Performance analysis
  4. Analytics and reportingClear reports and analytics as the basis for decisions.
    • Google Analytics
    • Google Tag Manager
    • Dashboards
    • Reports
    • Campaign performance analysis
    • Ongoing optimisation

07 / 072 areas

Concierge

Who takes care of it?

One team running the brand's marketing for the long term — from daily care to events.

  1. Ongoing marketing careContinuous marketing support — a flexible alternative to an in-house department.
    • Ongoing marketing support
    • Outsourced marketing department
    • Dedicated brand manager
    • Subcontractor coordination
  2. EventsEvents that take the brand off the screen and into the real world.
    • Corporate event organisation
    • Launches and promotional events
    • Event visual design
    • Event photo and video coverage

Let's talk

Not sure where to start?

Tell us about your business. We'll match the scope of work to your brand's situation, goals and resources.

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